A loyalty program should not be about points, rewards, or status. While these
perks may attract consumers, they don't foster loyalty. The focus of these
programs should be to collect useful data that can be used to build
relationships that benefit both the consumer and the brand.
"Useful" is the key here-because consumers don't really care about keeping a
business' data clean and relevant. It's no secret that everyone has, at one
point or another, probably fibbed about their age on a loyalty sign-up form.
Or opted not to answer survey questions, provided incorrect data on purpose
or mistakenly, or given their never-checked, spam-dump email address as
contact information. Any business that trusts consumer-provided data
implicitly is a business that's making decisions based on what is essentially
Consider this: U.S. consumers are enrolled in an ave... (more)
The Telecom Marketing Journey: Monetizing Big Data with Hadoop
Forget the funnel. Your customers no longer adhere to that nice, neat linear
Stop looking at the calendar. They don't need yet another holiday offer,
event-themed promotion, or long weekend sale.
Don't plan on following them around like a heartbroken teenage sweetheart
either. Many of your customers (current and potential) will send your emails
straight to spam, unsubscribe from newsletters, block ads and refuse to share
their locations with you. (Well, they might share some data, but only if you
From federal to state-level agencies, the functions and responsibilities of
government are vast, ranging from maintaining infrastructure to neutralizing
security threats. In light of recent budget cuts and refocused spending,
agencies are under pressure to do more with fewer resources.
Fortunately, Apache Hadoop can help. With its organizational, storage, and
collection capabilities, the platform allows government, defense, and
intelligence agencies and contractors to obtain the information they need to
protect and represent citizens.
Below are just a few of the ways that Hadoop... (more)